In cities near Singapore, like Bangkok and Kuala Lumpur, one is bound to meet the Singaporean “national bird”. This creature utters one incessant cry: “So cheap! So cheap!” So many Singaporean tourists get labelled as examples of our “national bird” because we seem to be obsessed with buying things that we perceive as cheap, which is sometimes seen as a larger symptom of the consumerist disease. However, I will contend that the accusation that people are too concerned with getting things and spending money only hides the real cause of that behaviour — the perception of economic insecurity. Given that perception, apparently consumerist tendencies can be seen for what they truly are: the attempt to stave off the constant fear of annihilation by the impersonal forces of the economy.
People whose lives seem to revolve around consumer goods sometimes appear to live essentially meaningless lives, since their lives are all about consuming, and not producing. Their consumerist behaviour precludes the productivity of creativity, which to me is the basis of a meaningful life. I understand why anyone would label this consumerist behaviour as excessive, but we must have more empathy for such people. We are all threatened with the anxiety of meaninglessness, but sometimes this is expressed via the anxiety of annihilation. This annihilation is not just the destruction of our bodies, but the destruction of the key parts of our perceived selves — our social circles, our ways of life, our possessions, and so on. When government housing (HDB flats) in Singapore can sell for more than S$1,000,000 for a 5-room flat, it is no surprise that people feel threatened. Buying consumer goods is an expression of that fear, with each additional acquisition symbolising not just buying power, but the power to survive and thrive in spite of the threats that seem to press from all sides. This expression of fear cannot be condemned as excessive if we are to truly understand the mindsets of such consumers. Moreover, almost all of us actually are those consumers, to some degree. After all, who has never jumped at the thought of a discount on something we really want?
I admit that from some objective point of view, this consumerist behaviour is excessive. Life should be lived with courage, and if so many of us were not as afraid of annihilation, perhaps we would see more creativity in the form of compassion (creating positive change in society through compassionate acts), art (creating beauty), and so on. However, when even millionaires seem to be obsessed about cheap cars or fashion, we must have empathy for them and not condemn their behaviour as excessive when they may be concerned for their children, for whom a million dollars may seem insufficient.
This excessive concern with getting things and spending money may be spiritually, psychologically, and socially unhealthy and counterproductive, and must be resisted by those who see the damage that such behaviour can cause. However, to resist this behaviour by labelling it “too much” is itself counterproductive. As members of global society, we should be more concerned with building and shaping the world into one where nobody will have to feel insecure about the necessities of life, including food, shelter, medicine, and education. Perhaps then we can move from being mere consumers, to create something larger with our lives.
I’ve also posted this under A-level essays because it would be really easy to expand to satisfy the GP marking requirements. I would add sections on:
– What the anxiety of annihilation is
– How consumerism is threatening the environment (climate change and pollution) and society (inequality)